Hello, My name is Paulina McFarland and I'm a designer based in Oakland, CA. My services include branding and identity design, environmental and trade show graphics, illustration and publication design.
In my design practice, I am always looking for an unexpected solution to any creative challenge. I am interested in tactile experiences and like to experiment with a variety of materials from constructing environments to employing various print techniques. I am curious, a process thinker and strive for creative excellence with each project.
I earned my BFA in Fine Arts at Columbia College in Chicago and in 2011 completed an MFA in Graphic Design at the Academy of Arts University in San Francisco. My recent project Nervy Design is a small online art boutique specializing in printed goods and apparel.
"Paulina ...is a true creative powerhouse. Her approach leaves you reassured that she will connect strategic thinking with a wealth of unexpected and contemporary design ideas.
She is engaged, open-minded, talented, committed, hardworking, and passionate about creative problem solving. She brought a curiosity and a can-do attitude to every project I threw her way, both large or small.
Working in a fast-paced environment, she managed multiple, simultaneous projects with ease, stayed positive while catering to demanding stakeholders, and always met deadlines. She is a clear communicator, respectful, and her sense of humor and refreshing laughter make her a joy to work with."