Art Direction / Design
Audiotype project was a proposal for a San Francisco based conference which combines typography and sound. It was driven by typographic experimentation with the use of 'fresh' ambient colors in combination with black and white photography.
Music and typography are somewhat parallel art forms with similar formal elements such as rhythm and typographic color; pitch and font character; negative space and silence and so on. I focused on electronic music since it is often both mathematical and organic and has more consistent layers. I based the rhythm of my typographic explorations and my layout on actual musical compositions.
I used Vitesse Sans as my primary body copy because of its square shape, "electronic" feel and high readability and used a variety of bitmap fonts in combination with some script fonts for contrast.
Audiotype conference collateral consisted of a takeaway catalog, a poster, a conference schedule and a set of passes.