Art Direction / Design
Harmony Korine Film Festival was inspired by the Dogme 95 filmmaking movement started in 1995 by the Danish directors Lars von Trier and Thomas Vinterberg, who created the Dogme 95 Manifesto. The basic principles of the movement were a return to a more 'pure' and low budget film-making with materials available on the spot and a semi-documentary, intimate style without special effects or even studio settings.
I wanted to take on the design in the same way Dogme 95 filmmakers approached the making of their films — from a totally conceptual and low- fi perspective. The challenge in designing the festival's aesthetic was to create the same raw intensity which is often so present in their movies.
I chose to work with a theme of isolation and loneliness and entitled the festival End is Nowhere to express hopelessness of many protagonists in Korine's work.
To convey this mood I experimented with various styles of low-fi photography and tactile materials. I made a list of uninviting, coarse objects, drew awkward and simple lines and scouted for stained books, bent up magazines, odd toys, old cameras and household appliances.
In the end I chose to work with grey industrial felt and constructed all cd/dvd and collateral cases by sewing the fabric. I chose three colors for the three different movies, white (Gummo); red (Julien Donkey Boy); blue (Mister Lonely) and used the colors throughout the project to design tickets, cd's, and the catalog. The latter was a 400 page collection of movie stills, personal photographs (taken around San Francisco at garbage dumps and on rooftops) and light effects.
The move campaign involved mainly a series of guerilla tags around the city.