Art Direction / Design
Erath Winery is a vineyard located in the Dundee Hills of Oregon. They produce some of the most interesting and complex wines due to the red iron-rich Jory soils and the marine climate.
The challenge was to come up with something that soaks up the flavor of the surroundings as much as the grapes soak up the flavor of the earth. I thought of shrubbery and wild grown flora and of their earthy character and coarseness.
I went scavenging in nature and took photos of many plants, which I used for the various wine labels. The textural richness of the plants emulates the warmth of the climate and mineral complexities of the earth.
