Creative Direction / Design
Nervy Design studio is a small art /clothing online boutique inspired by the rich textural effects of woodblock printing, typography and minimalist design. The branding challenge was to create an identity that would marry digital, textural, and geometric aspects of company's design.
I created a dynamic logo based on four simple shapes: a triangle, hexagon, square and a circle to emphasize the use of geometry. I employed a stamping method as a main vehicle for creating tags and business cards.
The 2014 Lookbook concept derived from combining digitally generated geometric images which were projected onto the models during the photoshoot. The photography was than incorporated into the 2D print collateral.
A second set of collateral material was created that combined the raw black and white aesthetics with the boldness of green, which suggests a 'digital' language.